In 1933 René Lacoste and André Gillier founded La chemise Lacoste. the same year they produced the tennis shirt Lacoste with the crocodile logo. in addition htey created shirts for golf and sailing, It was in 1951 when the color shirts were imported around the company, One year later the shirts were importer aroun the United States. Twelve years later, the company grew thanks to Bernard Lacoste, Ren's son, who took over the manegment of the company.
At the end of the 70s lacoste reached its height of popularity i the USa. a decade later other products like shorts, permues and tennis shoes were introduced by the company. O twas in 2005 when the company was transferes to miche Lacoste, Bernard's brother. on the other hand, almost 50 milion shoes were sold in over 110 countries.
In 2006 Bernard died.
In recent years, Lacoste has introduced a home line of sheeting and towels.